2016-05-13 05:12 by Katie Harris
Exporting is a global business. After being in the offline export business successfully, at some point, you realize the necessity of creating an online presence to establish a better relationship with the customers and also to expand the business beyond a known circle. Being digitally reachable maximizes your reach during events in foreign countries. The digital presence is important to facilitate the remote buyer to know about your business. This also serves as the first source of authentication about the nature of your business to the importer. Digital presence can be achieved through several means. They are:
Creating a website: The world is going increasingly digital with 80% of the importers searching for exporters information online. 55% of small businesses across the globe according to studies do not have websites. Websites help you establish credibility. Creating a website which is available for online verification increases the chances of being found globally. The website is the most economical way of marketing since it is a sure return in investment. A great and responsive website is said to enhance revenues by 80%. The website is a channel to generate awareness and build trust. The website helps communicate better with customers.
Steps involved:
- Choose a domain name
- Get a hosting plan
- Design the pages
- Publish the website
- Search Engine Optimization
- Maintenance and Update
Social media presence: Relevant posts either from your own website or the news in social media can get a considerable following. This will also help as a tool of indirect marketing your brand and generate business leads. Social media presence is also a form of authentication from the buyer viewpoint.
- Google Plus and other relevant sites
Digital marketing: Digital marketing is the promotion of products and your brand through any form of electronic media. It can be achieved in the following ways.
- Online listing
- Online advertising
- Brand partnerships and promotion
- Email marketing
Some software platforms like Eximdesk Marketing tools provide both an extensive responsive and dynamic website and helps with email marketing campaigns as a boost into digital marketing while integrating social media pages and their links within. Online listing of your product catalog through a successful and well-networked marketplace like Eximdesk can help a wider reach for the products that you have chosen to export.
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